Why Work With Us
WHY IS ARTISAN ICE CREAM DIFFERENT?
It’s generally a bit more expensive and you often can’t order it from your wholesaler with the rest of your food. So what’s the deal with artisan ice cream? Is it really any different to other ice creams? Will your customers notice if you just buy the cheaper ice cream? Is it worth the bother of ordering separately?
Most ice cream is made by ‘continuous production’ – a factory line – ingredients go in one end and tubbed ice cream comes out the other. It is churned quickly adding in up to 70% air in the process. Artisan ice cream is made by ‘batch production’ – it’s handmade – ingredients are mixed together in small batches before being poured into a batch freezer which churns them slowly adding in around 10-12% air. Already that’s a huge difference. There’s much more ‘stuff’ in artisan ice cream. A litre of Rays Ice Cream weighs approx. 900g. A litre of cheap ice cream might weigh 350g – it’s mostly air!
The quality of the ingredients used can differ vastly too. We use local whole milk, double cream, sugar and a natural stabiliser as our base. Have a look at the ingredient labels on many ice creams and you might be very surprised. I won’t name names but there’s one ‘premium’ brand which you’ll know, made by an international conglomerate, that contains no milk or cream at all! You’ll often see cheap fillers being used, veg oil for example.
An artisan ice cream will be fresher than others, with fewer food miles. It will often be made to order and if it isn’t it’s likely to have been made in the week or two prior to delivery. Commercial producers make in bulk, store in bulk, transport greater distances – often to store it again – before sale.
WILL YOUR CUSTOMERS NOTICE?
They may not know the technical reasons behind why, but what your customers will notice is the luxurious feel in their mouth, the more intense flavour without the awful artificial sweetness. They’ll probably notice the more subtle colour, and maybe the more unusual flavour choices, and they will notice it fills them up faster!
My husband and I were eating out with our 8 year old daughter a few months back. We had finished our mains and our plates had been cleared. The pub owner, a really nice chatty man, came over excitedly with a ‘treat’ for Grace. Fortunately, she waited until he was out of earshot before saying ‘eeww, what’s that?!’ Assuming she was overreacting, I tried the strawberry ice cream she had kindly been given – it was bright pink, the first taste was overly sweet, the texture was crunchy with ice crystals that somehow dissolved to powder on the tongue – really unpleasant.
One of our Rays Ice Cream shop customers was in the other day and told us a story about her daughter who is 13. Their local pub has started stocking Rays Ice Cream, the daughter noticed the sign outside the front door, was very excited about it so the family went for dinner. It’s a great foodie pub and they enjoyed their main course. The daughter ordered Rays chocolate ice cream for dessert, she immediately said ‘that’s not Rays Ice Cream.’ They called the waitress who said it was indeed Rays Ice Cream. But the daughter was so insistent that the waitress went to check with the kitchen. The chef admitted they were using up the last of the ice cream from the previous supplier and it wasn’t Rays Ice Cream at all – and the 13 year old could tell!
So yes, I think your customers will notice. Maybe they won’t mention it, but it might be one of many details that make them love their experience, as opposed to merely enjoying it. Customers notice the detail. The level of enjoyment of a dessert has been proven to make the difference between good and great reviews – check out my blog for more on this.
THE BENEFITS OF WORKING WITH RAYS ICE CREAM
Delicious Ice Cream
Hand made using local milk and double cream.
We use local or Italian ingredients to ensure the best quality.
Wide range of flavours, with seasonal specials too.
Delivered to You
Free delivery to your kitchen, minimum order quantities do apply and will vary depending how far from us you are. We deliver within about an hour’s drive of Swindon, covering areas such as Marlborough, Newbury, Stroud, the Cotswolds, Chippenham, Malmesbury.
There’ll be a quick turnaround from order to delivery. We try and encourage orders on a Sunday/ Monday, allowing us to make any ice cream that isn’t in stock mid-week ready to deliver to you by Friday in time for the weekend. If the ice cream’s in stock you might get in next day. You’ll be in touch with us direct, so if you’re in a particular hurry just say and we’ll do our very best for you.
Dealing With Us Direct
You’ll be dealing directly with us, the producer. We can act quickly on any feedback, let you know exactly what’s in stock and when we’ll make what isn’t. We’re always happy to talk about seasonal flavours that are coming up and even bespoke flavours if you wish.
We run our own ice cream parlours. We’re selling directly to consumers day in day out, we’re happy to share our knowledge and experience of trends, upcoming flavours and everything else.
Another benefit of dealing with us direct is that we might well be more affordable than you would expect. There’s no middle man to take a cut. Our 4L tubs are mostly £18 with a few flavours at £20. 5L napolis are from £20. Our ice cream is more luxurious and filling than cheaper ice creams so you’ll also be able to use a bit less should you wish to.
Something For Everyone
Customers are becoming more and more aware of exactly what they put into their mouths whether that be for dietary, ethical, religious or other reasons. We have something to suit most people. Due to popular demand we introduced a range of vegan ice cream in 2019. The vast majority of our ice creams are gluten free and we also make dairy and fat free sorbets.
We offer a range of point of sale materials to help promote our ice cream including swing signs, posters and our logo for your menu. We can also come and provide some staff training to help your team sell your desserts and ice cream. We’ll promote your business on our social media channels (6000+ followers locally) and we’re happy to chat about bespoke promotional opportunities for your business.